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An inciting incident, also called the curtain, the uh-oh moment, or the ignition point, among other names, refers to that moment within a story when all pieces are set in motion. It’s the kick-off of any story and the presentation of a conflict that opens the question: What will happen now?
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When I was starting my career in content, I used to publish all videos produced for Facebook on YouTube, TikTok, and any other social media platform I could think of. Yes, content production is expensive, and even more adapting it for every single platform. There was (or so I thought) a much simpler solution: Editing…
“Now comes the big question: What are you going to write about? And the equally big answer: Anything you damn well want. Anything at all… as long as you tell the truth.“
— Stephen King, On Writing
CREATIVE BEAT 